Alum-Less

Alum-Less is a bi-weekly talk show produced by Chris Marshall Advancement Consulting. In each episode, host and Vice President Ryan Catherwood and CMAC Founder and CEO Chris Marshall discuss the latest issues facing alumni and donor engagement professionals working in higher education. Listeners of Alum-Less will hear topics discussed such as strategic planning, engagement metrics, volunteer management, marketing and communications, donor experience design, and the latest and greatest advancement technology. The Alum-Less podcast is an extended version of the LinkedIn Live broadcast CMAC features every other Friday. We’ll produce a bonus segment with the special surprise guest and share that conversation plus the original show in its entirety on the podcast version. Chris and Ryan explore the topics facing advancement leaders more in-depth in the podcast version of Alum-Less. Each episode of Alum-Less airs on LinkedIn Live every other Friday.

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Episodes

13 hours ago

This week on Alum-Less Ryan we got into the weeds with a legend in the alumni biz. Checkout our conversation with special guest, Howard Wolf, Vice President for Alumni Affairs at Stanford University, on the purpose of alumni engagement. We discussed with Howard how he thinks about engaging alumni at Stanford, and why their approach might be different or contrasting to the views of leaders at other schools. We also dissected what success looks like at Stanford, and the obstacles that still remain stubbornly in the way of progress.We also explored the changing landscape of alumni engagement and what it means for the talent pipeline we as practitioners, need to develop and maintain. Join us for these topics and more!

Tuesday Jan 24, 2023

In this episode of Alum-Less, we chat with special guest Patrick Auerbach, Associate Senior Vice President for Alumni Relations at the University of Southern California. Although our conversation was be wide-ranging, we discussed with Patrick the challenges of developing a more inclusive, accessible approach to engaging alumni, including reimagining regional engagement.We'll also discussed the plans for celebrating the USC Alumni Association's centennial and how the organization is approaching plans to honor this milestone with the university community.

Friday Jan 06, 2023

Happy 2023 Alum-Less Listeners! We are back this week with special guest Sue Cunningham, President & CEO of CASE. We're psyched to start the New Year with a bang and a convo with a true global leader in advancement. We explore with Sue many of the themes from her new book, "Global Exchange: Dialogues to Advance Education." In particular, we'll focus our conversation on how alumni engagement is becoming enmeshed with marketing and communications, and how the CASE Alumni Engagement Metrics have been a game-changer for the profession. This week we're making our full, 1-hour conversation with Sue available on both LinkedIn Live and on the podcast.

Monday Dec 12, 2022

On this edition of Alum-Less, Ryan and Chris connect with Tricia Riveire Stumpf, CEO of the Indiana University Alumni Association. Tricia shares how her team at the IUAA have worked to strengthen their connectivity with the Indiana University Foundation to create a more integrated advancement model over the last year. In particular, the IUAA and IUF have worked to bring together marketing resources in a shared capacity. During the show, Chris, Ryan, and Tricia tackle the question of whether we're fully back to what's essentially a pre-COVID normal and whether any of the pandemic's lessons are or should remain front and center.

Wednesday Nov 16, 2022

On this episode of Alum-Less, Chris and Ryan chat with Matthew Lambert, Vice President for University Advancement, about William & Mary's recent decision to realign career services underneath advancement. They discuss with Matthew how this alignment reflects a crucial element to increasing alumni participation in the future.Listen and hear from Matthew on how William & Mary developed their #1 ranked programs for alumni participation and student internships. Join us for a lively discussion on these topics and more.

Friday Oct 28, 2022

This week's Alum-Less - Episode 13 is all about goal setting. Chris and Ryan chat with Duane Wiles, Chief Alumni Officer at the University of Tennessee, Knoxville. On the episode, Duane shares his approach to goal setting for across their engagement programs and initiatives. In addition, Duane shares more about the new UT Strategic Vision for the whole UT System and what it means for alumni engagement. Finally, hear more about how the recent success of the University of Tennessee football program has accelerated engagement and provided new opportunities to engage alumni around athletics. 

Friday Oct 14, 2022

On this episode of Alum-Less, Chris and Ryan chat with Julie Sina, Associate Vice Chancellor for Alumni Affairs at UCLA. They discuss the new strategic plan for campus-wide alumni engagement at UCLA, and how it's built around a life stage model. During the podcast, Julie, Chris and Ryan also dive into the process of launching a new strategic plan and ensuring stakeholders from around campus are part of the conversation moving forward. They also explore the notion of "quiet quitting" and whether it's had an impact on the profession. These topics and more on Episode 12 of Alum-Less!

Friday Sep 30, 2022

In this edition of Alum-Less, Chris and Ryan explore strategies for working with alumni volunteers with Teresa Trombetta, Assistant Vice President for Alumni and Constituent Engagement at Carnegie Mellon University. Specifically, we discuss the challenges of working with alumni boards within an integrated advancement model. 
On the show, we explore how CMU is thinking about building its regional network program post-COVID, and Teresa shares more about her focus on building a volunteer pipeline. Thanks for listening to the Alum-Less podcast. Be sure to check out our live broadcast on LinkedIn every-other-Friday at 11:30 a.m. EDT. 

Friday Sep 16, 2022

On this episode of Alum-Less, Chris and Ryan discuss campaign readiness with Bonnie Devlin and Karin George, co-owners and Managing Principals of Washburn & McGoldrick LLC, and how engagement should be factored into the plans and goals. During the show, the group explores explores what it means to be prepared for a fundraising campaign at an educational institution, and what are the dynamics that can lead to friction in making arrangements and building a coalition of supporters. 

Friday Aug 19, 2022

This week on Alum-Less, Chris and Ryan interview Nancy Merritt, Vice Chancellor for Alumni Relations at the University of Pittsburgh. Nancy shares insights into her work modernizing some of the components of on-campus traditions at Pitt and the thought process that went into reshaping these signature programs. 
On the episode, Nancy and Chris reminisce about their time working together at the Lehigh University, and how Chris recruited Nancy first for the swim team (when Chris was the head coach), then as a graduate assistant in the alumni office. 

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